ANALYZING IMPLICATURES IN DENNY SUMARGO’S PODCAST AND THEIR APPLICATION IN YOUTUBE-BASED LANGUAGE LEARNING

Muhammad Saryulis, Mulyani Mulyani, Syarfuni Syarfuni, Ayuna Netta

Abstract


This study aims to analyze the implicature meanings used in Denny Sumargo’s YouTube podcast episode titled “Dokter Boleh Perkaya Diri, Dokter Kok Jualan? Mana Etiknya?” and to connect its pragmatic findings with pedagogical implications for YouTube-based English learning. Using a qualitative descriptive design, data were obtained from transcriptions of the selected podcast and analyzed based on Grice’s theory of conversational and conventional implicature. The findings reveal that particularized conversational implicature is the most dominant type, implying that most meanings depend on shared context and background knowledge between the interlocutors. The maxim of quality appears most frequently, followed by relation, manner, and quantity, indicating the speakers’ efforts to maintain honesty, relevance, and clarity. Furthermore, the representative and directive functions dominate, expressing beliefs, arguments, and persuasive elements, while expressive functions appear to convey emotional attitudes. Thus, implicature analysis in authentic YouTube content can serve as an effective teaching resource in digital-based English education.

Keywords


Implicature, Pragmatics, Podcast, YouTube-Based Learning, Digital Media

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DOI: https://doi.org/10.30601/dedikasi.v10i1.7383

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