ANALISIS PEMASARAN JAGUNG PIPIL DI DESA TEULADAN KECAMATAN LEMBAH SEULAWAH KABUPATEN ACEH BESAR

Abstract

This study aimed to identify the marketing channels for shelled maize and analyze marketing margins, trader profits, and marketing efficiency in Teuladan Village, Lembah Seulawah District, Aceh Besar Regency. The study employed a survey method involving 22 shelled maize farmers as respondents. Primary and secondary data were collected through interviews, observations, and documentation. Data were analyzed descriptively by identifying marketing channels and calculating marketing margins, marketing costs, trader profits, farmer’s share, and marketing efficiency. The results identified two marketing channels. Channel I involved farmers selling shelled maize directly to retailers, who subsequently sold it to final consumers. Channel II involved farmers selling their produce to collectors, who then sold it to final consumers. In Channel I, the farm-level price was IDR 5,000/kg, while the consumer-level price was IDR 8,000/kg, resulting in a marketing margin of IDR 3,000/kg. Marketing costs amounted to IDR 360/kg, generating a retailer profit of IDR 2,640/kg and a farmer’s share of 62.50%. In Channel II, the farm-level price was IDR 5,000/kg and the consumer-level price was IDR 8,500/kg, resulting in a marketing margin of IDR 3,500/kg. Marketing costs amounted to IDR 441/kg, generating a collector profit of IDR 3,059/kg and a farmer’s share of 58.82%. Marketing efficiency, calculated based on marketing costs relative to the consumer-level product value, was 4.50% for Channel I and 5.19% for Channel II. Both channels were classified as efficient according to the criteria applied in this study.